Marketing Your Practice

80% of people with hearing loss choose not to purchase hearing aids for one reason or another. Therefore, there is unlimited opportunity for you to grow your business and educate others on what can be done about hearing loss. How do you reach people who have never heard of your practice or are unaware of the benefits of today’s sophisticated hearing products? The answer is: Marketing. Marketing includes deciding what your business is about, what your goals are, planning your budget, direct mail, and Public Relations.

Quick Tips on Successful Marketing
There are many things that you can do to market your practice. The following is a short list of strategies for successful marketing:

		Use your existing client base to build your business.
		Create a consistent message that reflects your business.
		Reinforce your message through all aspects of your business and advertising.
		All marketing communications should include a Call to Action, which encourages consumers to act on the information provided.

Unitron Hearing can assist you in marketing your practice by providing products and services that can be customized to promote your business. Contact your local sales representative to learn more about our online marketing materials and how you can have access to direct mail pieces, advertising materials, Public Relations tips, our image resource center and other practice building initiatives through our marketing support site.